Advertising and Sponsorship

The sale of radio advertisements and sponsorship are two main sources of commercial income. The amount of advertising is restricted by the length of advertising time allowed in a day´s broadcasting (a maximum of three minutes daily on nationwide stations and a maximum of five minutes a day on regional stations). With the exception of news and current affairs programmes, all Czech Radio programmes and events can be sponsored. The ARBOmedia agency provides advertising on Czech Radio nationwide stations, while other commercial activities are taken care of by Czech Radio specialized divisions.