We are the PRSO
The entire campaign originated at Studio 1, where the PRSO is ‘at home’. The faces of the campaign are PRSO musiciansFoto: SOČR
The PRSO will enter its new season with a new communication campaign centred on the claim “WE ARE THE PRSO”.
It’s meant to express the unity and pride of all the musicians in fulfilling their mission, in bold steps with regard to the inclusion of contemporary music in the dramaturgy and in the bringing together of musical genres. It is divided into three visuals, each representing one concert series.
In coming up with the campaign, we focused on what music means to us, what it gives us, what it evokes in us and what we would like it to evoke in listeners.
The classical R series is our life, passion and vocation. By contrast, within ‘New Horizons’ we create, play and experiment. And in the intimate S series we want to be as close as possible to our audience. The entire campaign originated at Studio 1, where the PRSO is ‘at home’. The faces of the campaign are PRSO musicians.